You’ve come to the right place if :
- You’re scared of the future and don’t know how you will fare financially.
- You’re tired of feeling so clueless when it comes to money.
- You’re the only person you trust at this point and feel very alone.
We’ve got your back. Come on inside and challenge your outdated beliefs about money and your future.

Women Physicians
Way too committed to your patients to worry about your personal finances.

Women Executives
Way too committed to career success to stress about your own financial security.

Divorced, Widowed, or Out of A Job
Way too overwhelmed to sort through all the well-meaning advice.

Meet Lynn S. Evans CFP®
After 20 years of creating and selling my second financial planning business, I knew I wanted to do much more for the women of my generation. I started my third company, Women of Substance, LLC, to be a place where baby boomer women could feel welcome to explore our unspoken fears about money.
"We can aspire to greatness in every part of our lives simply by understanding, and using, money to pave the path."
- Lynn S. Evans CFP® Power of the Purse
In this e-book, I share my prescription for caregiver health: be who you are, know what you know and do what you need to do. Consider yourself owning a license for unrestricted distribution of the book. This is my gift to all family caregivers. Please feel welcome to set up your own landing page and offer it to your community.
~ Dr. Vicki Rackner, Author of "Caregiving without Regrets"
Power of the Purse - Lynn S. Evans CFP®
Have you ever wondered:
- Will I have enough money for retirement, or, will I end up a bag lady?
- Will I know how to pay bills if a loved one has a catastrophic health challenge, or if I become chronically ill?
- If I lose my job, should I use up my 401K until I get a new job?
- What can I do when a family member tells me they’ll “handle” my finances and I don’t think they know what they’re doing?
- How can I manage if Mom needs to come live with me?
- How can I manage if my kids are out of work, lose their home, and ask me for money I can’t afford to give them?
- How would I survive if I had to go through a divorce?
Download Our Don’t Panic Ebook!
The novel coronavirus (COVID-19)’s effects on the financial markets has caused many people to question their investment strategy. Use this ebook to stay focused on your investment goals during challenging times.